White Hat SEO (White Hat Optimization) is an ethical, non-legal search engine optimization that contributes to a positive Search Engine Ranking.

It is done through organic link building, in other words, through natural links to other sites. Natural link building is generated mainly due to useful content and popularity among users.


White SEO optimization includes the following methods:

  • Content with high value and quality: “Content is king,” a statement that is all the more relevant to SEO. Only high-quality content that offers added value to the user will generate natural links that are voluntarily set by users.
  • Keywords: a comprehensive study of keywords, as well as their use in texts, pictures, metadata, etc.is really mandatory for White Hat SEO. Keyword oversampling is not part of these methods.
  • Links: All Backlinks are not including in SEO, some people making irrelevant backlinks nowadays. It is important to do link building from your niche related websites.
  • OnPage optimization: page optimization has great potential, including metadata, the use of synonyms, page navigation and search optimization, meaningful URL structures, and links.


Whitehat SEO Optimization has several advantages:

  • Cost: In the long run, whitehat optimization is cheaper than black optimization methods, since there is no need to correct violations that have been identified and punished by Google. A typical example is the laborious manual removal of spam links in blog comments or forums.
  • Ethics: Entrepreneurs choose SEO to optimize their positioning in search results for their visitors only for ethical reasons.
  • Security: SEO-optimized sites are protected from search engine sanctions. Accordingly, the Damocles sword of sales failure, caused by sanctions, does not constantly hang over the site.
  • Consistency: achieved ratings are usually more stable and, in particular, longer-lasting compared to pages optimized by black methods, with the likelihood of fines.


The biggest problem with Whitehat SEO optimization is its limited scope. Of course, search engine optimizers can perform comprehensive page optimization. Regarding Off-Page optimization, the possibilities are very limited if you do not want to end up on the blacklist. Google prohibits the creation of unnatural links in its Webmaster Guidelines, such as spam or link purchases.

Another problem is the competition. If competitors use black SEO optimization, the company itself is almost forced to use the same methods to keep up. It is difficult to overtake another highly optimized website in the ranking only by the standards of pure whitehat optimization. However, if a website that has been optimized using black SEO techniques is subsequently fined, it will be very difficult for it to catch up with a website optimized by very clean methods.

Moreover, the initial high cost is a barrier to many optimizers. The above optimization work, which is allowed as part of SEO, is very laborious and sometimes difficult. SEO prohibited methods, on the other hand, are relatively fast and can be done at a lower cost. But in the long run, white SEO optimization is more cost-effective.


Since SEO options for whitehat optimization are quite limited, in fact, not many optimizers limit themselves in this area. Most work in the gray hat zone (on the verge between white and black optimization). 

This includes White Hat SEO techniques, but at the same time goes beyond the scope of black SEO optimization. Blackhat SEO methods, such as masking a page at the doorway and spamming, are not necessary, but they can, for example, create unnatural links using some invisible methods.

In the long run, Whitehat SEO optimization is the only way to stay stable and reliable. For this reason, companies whose presence in search results is of great importance in the future should rely solely on “whitehat optimization” methods.

Best WhiteHat SEO Methods for your Website

Getting a “white hat” SEO link building is really only partially about the link itself. This also applies to the interests of the audience and the community of the site that links to you and real communication with them.

People should link to you because you earned the link, and not because you bought or exchanged it.

We believe that link building is not so much the number of links as the number of effective backlinks in your industry. Quality over quantity always.

Our list of ways to get quality SEO Backlinks is different from other ideas lists in one important way. We focused on how you can add value to your final audience through your website.

Then, with a little extra effort, you can get a link from other sites serving the same audience.

Let’s Quickly Get Started.

  • What the audience is looking for- First, consider creating links in terms of creating a library of useful content resources for your audience.
  • Make a little outreach- Some bloggers love to link, and some do not. Someone will be happy to talk about you, and someone needs to write for themselves. Some are active and some are not. Choose what works best for your content and work with authors who are right for your industry and have an audience. Get in touch with these people. Personal meetings can be an important part of this.
  • Think of colleagues or competitors- if you publish a research report, even a competitor’s audience will appreciate it. This type of content is almost always attractive to others in your segment.

And remember, never ask for money and don’t post-paid ones yourself, even if you like and work them. This is against Google’s guidelines.

  • Write to an audience that reads your subscribers- Your audience is more likely to share your content if it is interesting to their readers and followers. This approach (what readers love to read) is very powerful.
  • When you received the link, stay involved- You may be wondering which sites link to yours. Perform an analysis. Find the appropriate domains that link to your site and contact them. If they have a quality website that is relevant to your industry, stay in touch with them.
  • Speak at events and have fun- If you speak at social or industry events, offer the audience something useful to download after the speech. Provide a link to the resource and offer to share it.
  • Sponsor- Do you want to influence your audience?

Sponsorship will help to do this and get your name. In addition, you can also get links to your website from the organization you sponsor.

  • Link to industry leader- Write an article that refers to the opinion of someone from the top 10 in your industry. You may not even have to interview them. You can rely on previous statements that they made elsewhere (with a mention).
  • Help reporters- If you do not have enough money for PR, you can take matters into your own hands.

HARO (Help a Reporter Out) connects you with reporters looking for experts in their field. If you get an interview for a story that will work on the Internet, it is likely you will receive a link to your site when you are quote.

  • Interview bloggers- Creating quality content these days means citing reliable sources. One of the ways bloggers love to quote sources is through interviews.
  • Do original research on the topic- Creating outstanding content that people want to link to and share takes time. Put on your journalist’s hat and dive deep into the subject to create a long web page.
  • Creating infographics- Infographics are great potential in the world of links. One example is infographics, which shows trends in the industry, such as types of popular professions, their salaries, level of employment, and so on.
  • Create a video- YouTube is the second largest search engine besides the Google search engine. You can create a video, post it on YouTube, for example, and then offer a link for more information from the video that leads viewers to a page on your site.
  • To be mention in a podcast- Consider posting useful content to podcast creators. They, in turn, may mention this content in one of their episodes as a resource on this topic.
  • Get a mention on Wikipedia- Received links from Wikipedia do not transmit link weight since all their links are nofollow. However, this can give your site a huge boost in traffic and probably expert status.
  • Get links from the right area- Links from spam sites can harm your site. Keep this in mind when you create a link.

If your link profile has enough of these link types (like Viagra), this is a dangerous case.

  • Get a list of backlinks from online directories- To obtain such URLs, regional thematic directories that will be relevant to your website are suitable. Also, add your website’s link there.
  • Check links by audit- An SEO consultant who is savvy in link building will have all the tools and data needed to decide if your backlink profile needs to be cleaned.
  • Performing analysis of competitor’s backlinks- Find out good sites that link to your competitors and try to intercept these links.
  • Fix all 404- 404 “page not found” error occurs when a user visits the URL of a page that does not exist. This creates a negative user experience.

Error 404 is especially problematic if there are many inbound links on a broken page.

  • Cropping links- If your site has been hit by a filter, sometimes the best option is to clean out the trash.

We call this method trimming which can easily be done by the disavow tool. 

  • Post answers to questions and such sections- Quora is an example of a question and answer site that has nofollow links. But the credibility of these links is high. Another option is the forums(remember not to spam).
  • Get rating and reviews- All of these reviews can generate customers and possibly links, especially if they come from a trusted resource.
  • Use backlinks with caution- There is a lot of debate about reciprocal relationships (by type I refer to you, and you refer to me back). The bottom line is that if you link similar websites to each other, it can be nice. Think of it as adding value to each other’s website.
  • Extend links to existing links- Websites that previously linked to your website may link again. Is there any other page on your site that they might also be interesting in linking to? Contact them and suggest something.
  • The list of “what not to do”: buying links- White Hat means never buying links, never hiding links in widgets and avoiding anything that violates Google’s policies. See the Google Link Scheme page for more information.

Be aware that there really is no SEO tactic “under the radar” that works for link building, however, not for long. Google has years of fighting spammy links; most likely, they just have not noticed your manipulations yet.

Do you think you can do it and Google won’t catch you?

Maybe, but if your competitor catches you and reports to Google, then you are done.

  • Concentrate on what we call a “strategic link analysis report,” which talks about link opportunities, risks, and estimated implementation costs. As part of your link building, these ideas should balance the value of SEO links with the value of traffic with a contribution to expertise, credibility, and trust.
  • Improve your SEO campaign keywords. A variety of semantics is necessary, since creating too many links with the same anchor text can be considered spam.
  • Research and refinement of SEO campaign content. This may be a blog post, image, infographic, video, or something else, but you need to create it before you can create links from this material.
  • Managing your existing link strategy and trimming bad links while maintaining the best links.
  • Develop your link profile slowly, make sure the links are relevant and related and prefer reputable sites as your goals for getting links.

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